Meet Alex the Avatar
Updated: Jan 9, 2019
Taking some time to hang out with your customer Avatar, can have a huge impact on your business’s product design, marketing penetration and success.
We all spend a lot of time investing in businesses, pouring endless hours into making sure things are running well and we are moving forward. However, sometimes our relationships suffer, including the ones with our customers!
Thankfully we don’t need to spend millions of dollars on relationship counselling to understand where we went wrong in our customer relationships! Instead we can use a simple technique called avatar planning.
A customer avatar is a fictional character that represents your ideal prospect. When complete, it will help you understand the motivating beliefs, fears and secret desires that influence your customer's buying decisions.
Your customer avatar will help you fine tune your marketing efforts and help you understand why some products sell better than others. It also helps expose important gaps or conflicts in your marketing messages of which you may be unaware.
The exercise consists of putting yourself in the shoes of your avatar and asking yourself a series of questions to uncover a few home truths. We’ve called ours Alex, but make sure you name yours something appropriate to your customer demographic. You need to bring your inner Leronardo DiCaprio out for this one and start thinking and acting like your customers, have fun!
This one exercise can lead to a dramatic transformation in your business. If you sell to businesses, include what industry your customers are in, how many employees they have, how much annual revenue they generate, etc. If you sell to consumers or end users, include relevant demographic information such as age, education, household income and family status.
If you want to have a go at this excercise yourself, we've put together a work sheet to guide you through some of the questions you'll need to ask yourself.
Check it out on our toolbox page.